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The Federal Trade Commission (FTC) has published a fairly wide reaching set of revised guides that directly impact many people doing business (or planning to) Online, so you need to be familiar with them...and BEWARE.
Failure to comply with these "guidelines" (read RULES here) can put a WORLD of hurt on your business, not to mention your wallet, so Get Educated!
You can find the quoted release HERE, and the entire text of the revised endorsement guides HERE, but quick and dirty, here's the gist of the latest pronouncements from our faithful Government Servants.
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